市场营销管理试题.docVIP

FACULTY OF MANAGEMENT AND IT FINAL EXAMINATION Student ID 学号(in Figures) : Student ID (in Words) : Subject Code Name : Marketing Management 市场营销管理 Semester : May - August 2012 Instructor/Examiner/Lecturer : Jing Jianlin 荆建林 Duration : 2 Hours 2小时 INSTRUCTIONS TO CANDIDATES: PART A: Single Answer Question (Total 12 marks) 单项选择题（12分） PART B: Multiple Choice Question (Total 8 marks) 多项选择题（8分） PART C: Judgment error Question (Total 12 marks) 判断题（12分） PART D: Fill in the black answers (Total 8 marks) 填空题（8分） PART E: Noun Explanation Question (Total 12 marks) 名词解释题（12分） PART F: Questions and Answers (Total 24 marks) 简答题（24分） PART G: Discussion Essays Question (Total 12 marks) 论述题（12分） PART H: Case Study Question (Total 12 marks) 案例分析题（12分） This question paper consists of Six (6) pages only, excluding the cover page. Candidates are required to answer all questions. All answers are to be written in the answer booklet provided. Candidates are not allowed to bring into the Examination Hall textbooks, lecture notes, files or any unauthorised materials except writing equipment. Electronic dictionaries are strictly prohibited. 这考卷一共有六页（不包括首页）。考生需要作答所有的题目。所有的答案必须写在由学校所提供的考生册上。考生不允许带任何书本进入考场， 除了考试用具。 This examination paper must be submitted along with all used and / or unused rough papers and / or graph papers (if any). Candidates are NOT allowed to take any examination materials out of the Examination Hall. Warning: The University Examination Board of UCSI regards cheating as a most serious offence and will not hesitate to mete out severe punitive actions appropriate with the offence committed, and in accordance with the clauses stipulated in the Students’ Policies, up to and including expulsion from UCSI. 单项选择题（在每小题备选的四个答案中选择一个最合适的，并将选中答案的字母填在 答题纸上。每小题1分，共12分。） 1、当买卖双方都表现积极时，我们就把双方都称为_________，并将这种情况称为相互市场营销。 A．市场营销者 B．相互市场营销者 C．生产者 D．推销者 2、具有较高