我国网上药店的发展状与解决方案.docVIP

郑州大学自考本科毕业论文 　　　 专　　业　　　 药学 　　　　 　　　　 姓　　名　　　 董清义 　 　 　　　　 准考证号　 010313200258 　　　　 论文题目　我国网上药店的发展现状与解决方案 2014年　　8月　　15日 注：准考证号、姓名要规范填写并准确无误 论文评语： 论文建议成绩： 评审教师签名： 年 月 日 论文综合成绩： 答辩组长签名： 院系盖章： 年 月 日 学校自考办意见： 目录 1我国网上药店发展历程···········································7 2我国网上药店的经营概况·········································7 3我国网上药店现状分析···········································7 4我国网上药店经营现状分析·····································7-9 4·1开展网上药店业务，零售企业自身存在的问题····················7 4·2网上药店的经营范围·········································8 4·3消费者选择网上购药的利益 5·3网上药店质量、配送、交易等问题·······························9 6我国网上药店经营管理分析·····································9-10 6·1网上药店可以逃避安全防范措··································10 6·2虚假的网上药店使网上消费者冒更大的风险······················10 6·3监管的现状··················································10 7我国网上药店发展解决方案·····································10-11 7·1提供药品咨询查询服务······································10 7·2经营发展品牌化············································11 7·3与传统药店联营············································11 7·4发挥网上售药服务优势·····································11 7·5网络宣传扩大化·········································11 8结论························································11 摘要：随着信息时代的飞速发展，互联网电子商务运用逐渐成熟，网上药店早已经进入了人们的视线之内，但是，现实情况却不是我们想象中的川流不息，而是让网上药店处于一个非常尴尬的位置，从而失去了它该有的意义与作用。分析我国网上药店的发展现况，找出其问题的根本所在，学习国外成熟的网上药店的经验，结合药事法规、市场营销及电子商务技术等，提出一些有利的建议，使我国网上药店行业健康快速的发展 关键词：网上药店；发展现况；解决方案 abstract：With the fast development of information era, the Internet electronic commerce application gradually mature, online pharmacies already entered peoples sight, but the reality is not our imagination in the stream, but let the online pharmacies in a very awkward position, from which it lost some of the significance and role of. Analysis of the current development of Chinas Internet pharma