Gucci的介绍和兴衰历史_(英文版).pptVIP

120706519 EVA Gucci is an Italian fashion brand, founded by Guccio Gucci (古驰奥·古驰) in Florence(佛罗伦萨) in 1921, now Gucci is one of the largest fashion group in the world. Brief introduction Brand Logo Bamboo handle（竹节手柄） Horse chain(马术链). GG （双G标识） Products Gucci History Beginning Reborn Summit 1920s 1930s 1940s 1950s In 1921, he opened the first store ,in the goods marked with Gucci mark. Gucci in 1947, designed bamboo handle to replace leather handle. In 1953, Guccis brand reputation had been sun at high noon. In1938,Guccio Gucci opened the first subbranch(分店) in Rome. Designed the red, green and red stripes as the brand identity. 1960s 1970s 1980s In the early 80s, because of Gucci family’s internal strife(内乱), Gucci’s brand image began to decline. In 1960，Gucci established a foothold in the main market of the world. In the end of 1960s, ‘GG’ officially became Gucci’s brand identity. 1990s In 1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci. Tom Ford became creative director of Gucci in 1994 he introduced silk shirt, velvet mohair coat {马海毛外套} and pants since 1994,Gucci has been the world‘s most super-heavyweight fashion brand. At the same time, it began to the global fashion industry recruiting high-quality brand subglottic, France, Yves Saint Laurent and a number of classic brands have become the Gucci Group. 伊夫·圣·洛朗 In 1997,Gucci bought the cooperation as long as 23 years of famous Swiss watch factory Severin Montres. Gucci is named European Company of the year 1998 by the European Bussiness Press Federation In 1999, Gucci entered into a strategic alliance with Pinault-Printemps- Redoute[巴黎春天} 2010s 2000s In 2006, Frida Giannini was appointed as the creative director for the entire Gucci label In 2007,Gucci achieved astounding global success and is named the most desirable luxury brand in the world In 2009, Patrizio di Marco succeeded Mark Lee as CEO of Gucci. In 2011,Gucci cont