中兴国际化战略发展研究英文版.pptVIP

Study on the development strategy of?internationalization of ZTE Members of the group ： Research framework 1.internationalization development background of ZTE 2. The strategy of ZTEs internationalization development 3. The internationalization development strategy of ZTE 4 ZTE internationalization development suggestions 1.1?Process of international development On the way of internationalization, ZTE to avoid and transnational communications giant positive battle, Take the way of the “easy first then difficult” ，Begin from developing countries around China, then slowly spread to Africa, Latin America, then slowly seep into the eastern Europe, Western Europe and the United States. 1.1? Process of international development Overall the internationalization of ZTEs roughly divided into four stages: The first stage (1995-1997) as the overseas exploration phase. The second phase (1998 ~ 1998) as the scale of breakthrough. The third stage (2002 ~ 2004) to comprehensively promote stage. The fourth stage since 2005 for high-end breakthrough period. 1.2?Internationalization development dynamic factors Why ZTE to multinational development after all is because of its industry characteristics:high risk, high income. Why ZTE to multinational development after all is because of its industry characteristics:high risk, high income. So the ZTEs international expansion is inevitableIs only possible for internationalization in terms of productivity, technology and market forces to obtain the global lead. Analysis from the side, this is ZTE in the communications industry to compete with other competitors in the inevitable demand of unbeaten status. If not in the long run view of internationalization development limited development could be stalled at home, instead of being counterparts which competitors out of internationalization development. So for internationalization is the need of competition at the same time also is the need of survival. Finally is the advantag