Olay Total Effect.pptVIP

Olay Total Effect To recap… Aligned with the creative approach as well as top-line media idea presented. AdXplorer to further work on detailed media plan. Working budget is 390,000 HK$. AdXplorer to explore how campaign success can be measured. Today’s agenda PART I : Media PART II : How to measure success PART I : Media The Role of On-line Advertising Role of On-line Advertising The role of on-line and off-line medium in Digital Era Suggested Creative Elements include … Suggested Creative Elements… Mass portals Keyword search banners/results Banners Interactive button Vertical portals Banners Interactive button Text-link Advertorial E-mail Website Selection Recommended Websites Mass Portals Ranking* Yahoo!HK 1 N 5 H 6 Vertical Portals C N/A M N/A M N/A Channel Selection We believe that it is important for us to talk with our target at the right time and right movement on the internet. Thus, we would like to place our ad on the following channels: Targeted Filter is applied on Yahoo! HK Women Beauty Fashion Skin Care Entertainment Recommended Websites and Channel Selection Mass Portals Yahoo!HK Targeted Filter N Womenity/Entertainment H Women/Entertainment/Love/ Mystic Vertical Portals C Skin Care/Skin Testing/Wedding M FashionBeauty/HealthFitness/ Shopping/Wedding M Beauty/Smart Tips Recommended Website and Creative Usage Media Flowchart (Mass Portal) Media Flowchart(Vertical Portal) – CWOW.com Media Flowchart(Vertical Portal) – M Media Flowchart(Vertical Portal) – M Further consideration … In order to fully utilize banner ad impressions, “Frequency Cap” is suggested. Each unique visitor will only be explored to our ad at a specified frequency – recommended frequency is 6 times (OTS at 6x). Beyond this, no banner ad will be served to them. CPM Comparison Appendix N N Chinese mass postal of PCCW Provide information in wide ranging aspects, namely: news, finance, travel, entertainment, game, woman and etc Established since 1997 Average page view