国际金融危机下中国出口企业的对策研究.pdfVIP

第2009 年第6 期 商 业 经 济 No.6 ，2009 （总第327 期） SHANGYE JINGJI Total No.327 [文章编号] 1009- 6043（2009）06- 0066- 03 国际金融危机下中国出口 企业的对策研究 邓志新 （深圳信息职业技术学院， 广东 深圳 518029） [摘 要] 在国际金融危机的大背景下，中国出口企业面临着人民币升值、出口退税率下降、原材料与劳动力价格上升 和国际市场萎缩等不利的国内外环境，不同程度的加大了出口企业风险。同时，中国出口企业还存在以贴牌生产为主，产品以 价格为主的竞争手段和过分依赖国外市场等问题，从而导致了出口企业缺乏竞争力，一旦环境有进一步恶化，则难以生存。中 国出口企业应学会利用金融手段，规避风险；自主创新，进行结构调整和技术升级；充分利用国内市场，度过难关，走出困境。 [关键词] 金融危机；出口企业；人民币升值；对策研究 [中图分类号] F752 [文献标识码] A Strategy Research on Chinese Export Enterprises under International Financial Crisis DENG Zhi- xin Abstract: Under the background of international financial crisis, Chinese export enterprises face disadvantaged environment at home and abroad of RMB appreciation, decrease of export rebate rate, increase of raw material and labor price, and shrinking of international market, which enlarge the risk of export enterprise to some extent. Furthermore, there exist some problems of depending on original e- quipment manufacture, and relying on price of products in competitive means and oversea markets in Chinese export enterprises, which lead to lack of competitiveness of export enterprises once the environment become worse, it can not survive. Hence, Chinese export en- terprises should learn to employ financial means to avoid risk, independently innovate to take structural adjustment and technical up- date, and use domestic market to overcome difficulty. Key words: financial crisis, export enterprise, RMB appreciation, strategy research 一、问题的提出 成本的优势地位。 从上面案例看到，出口企业的寒冬已经来到，中国的 以广东省某一鞋业出口企业为例，可以看到中国出