会展英语1-1.pptVIP

Brief Introduction 《会展英语》是会展策划与管理方向的应用型课程，是该专业的一门选修课。 本课程反映了会展行业组织、管理、服务的必威体育精装版理念和基本流程。开设本课程，旨在通过系统的学习，使会展专业的学生学习、掌握并应用英语这种交流沟通媒介，切实提高学生会展英语的口、笔头交际能力。 Crowed(people mountain people sea) New product displaying Many manufacturers and brands See, touch and try the product Got latest information of product …… Market penetration 中文解释:公司希望增加现有产品在现有市场的占有率，所使用不同的营销组合策略。市场渗透有两种方法：增加对现有客户的销售量和在相同市场寻找新客户： 1.China Kunming Import and Export Commodities Fair (Kunming Fair) is Co-sponsored by Ministry of Commerce, Yunan, Sichuan, Chongqing, Guizhou, Guangxi, Xizang(six province, region or city) and Chengdu Municipal Government, sponsored by many organisations from aboard and home. It is an import and export commodities fair that regard southeast and south country as the key area. From the first fair in 1993, Kunming Fair has been held successfully for 18 times. Every term, there are more than 5,000 visitors from over 40 countries and more than 2000 standard booths for display. Main content includes goods technology import and export, domestic foreign investment and cooperation project of economic and technical. And The total gross business income is $ 31,427,000,000. The following are some of the benefits of promoting your products at exhibitions and trade shows. 1.Increased exposure. Exhibitors attend exhibitions to increase product exposure. This can be beneficial for your organisation since it increases awareness pertaining to products or services..2.Creates a favorable impression amongst the attendees .The use of attractive exhibition stands or booths will create a favourable impression on the attendees. 3.Enhanced sales. The competitive edge you get may further increase your number of sales leads. Your sales staff then has to transform that prospect into a customer. 4.Personal interaction. This is one of the most attractive benefits of attending exhibitions and trade shows. This is not possible using other promotional mediums such as television