浙江企业对外直接投资存在的问题及对策毕业论文.docVIP

毕业论文 （20_ _届） 浙江企业对外直接投资存在的问题及对策 摘 要 浙江省作为我国最早实现对外开放的省份之一，外向型经济发展始终走在全国各个省份前列。当前恰逢经济危机席卷全球市场及人民币汇率屡创新高，基于国内消费市场逐渐趋向饱和的形势和浙江企业自身进一步发展的需要，越来越多的浙江企业逐步规划实施“走出去”对外直接投资项目。 本文以浙江企业为研究对象，从浙江企业对外直接投资的投资主体、投资总额、投资区域、投资行业，以及投资方式详细分析了浙江企业对外投资的现状，通过分析促成企业对外投资的内外部影响因素，结合浙江企业对外直接投资实例论证企业对外投资的具体动因。通过对现实环境的研究，指出浙江企业对外直接投资所存在的各种问题，提出相应的对策及建议。这将对浙江企业发展对外直接投资拥有积极的现实指导意义，从而促进浙江企业增强国际竞争力，在异国他乡走得更好更远。 关键词：；； Abstract Zhejiang, as one of the earliest province to carry out the open policy, take the export-oriented economy in the front ranks of the other provinces. Coincides with the global financial crisis and RMB devaluation, the gradually saturated home market and the need for further development of enterprises, more and more enterprises in Zhejiang tend to plan and carry out his foreign direct investment projects. The paper takes the Zhejiang enterprise as the research object,and analyses the current situation of Zhejiang’s FDI in the area of Zhejiang’s FDI mainstay,FDI volume,FDI area,FDI industry,FDI ways. Through the analysis of the internal and external influencing factors which are contributed to enterprise’s investment, with practical examples, highlighted the concrete reason of enterprises’ foreign investment. Based on the realistic environment, the paper points out various existing problems that the Zhejiang enterprises meet in foreign direct investment,and put forward the corresponding countermeasures and Suggestions. This will has positive significance for Zhejiang enterprises’ development of FDI, thus promotes Zhejiang enterprises go better and farther in a foreign country. Keywords: FDI; Zhejiang enterprises; Economic crisis 目 录 1 企业对外直接投资的概述 1 1.1 企业对外直接投资的概念 1 1.2 企业对外直接投资的重要性 1 1.3 企业对外直接投资理论综述 2 2 4 2.1 对外直接投资的规模 4 2.2 对外直接投资地域和产业布局 5 2.3 对外直接投资方式多样 6 2.3.1 独资经营 6 2.3.2 创办合资企业 6 2.3.3 跨国并购 7 2.3.4 建设工业园区 7 3 8 3.1 开拓市场及躲避关税壁垒的需要 8 3.2 获取技术和品牌 11 3.3 资源开发的需要 12 3.4 参与全球化竞争的需要 13 3.5 其他推动因素 13 4 14 4.1 企业外部阻力 14 4.1.1 经济危机带来的冲击 14 4.1.2 东道国因素 14 4.1.3 政府服务不到位 15 4.1.