浙江省旅游服务贸易竞争力研究毕业论文.docVIP

毕业论文 （20_ _届） 浙江省旅游服务贸易竞争力研究 摘 要 旅游服务贸易是服务贸易的重要组成部分，随着中国经济在全球的地位越来越重，服务贸易特别是旅游服务贸易将迎来黄金发展时期。浙江旅游资源丰富，拥有得天独厚的自然资源和人文景观优势。浙江省要想将旅游发展的资源优势转化为产业优势，就必须赢得比较优势，扩大竞争力。因此，本文主要研究旅游服务贸易的发展状况，探索提升旅游服务贸易国际竞争力对策。 本文通过研究浙江省旅游服务贸易发展的现状，分析浙江省在旅游服务贸易的发展水平。在研究旅游服务贸易竞争力时，首先是从理论出发，根据国家竞争优势理论提出影响竞争力的六个要素。然后结合到浙江省旅游服务贸易竞争力本身，运用实证分析方法，将各要素进行量化，研究国家竞争优势理论中所指出的要素与浙江省旅游服务贸易竞争力的相关程度。结果表明，浙江省人力资本、浙江省国内旅游发展程度、城镇化水平以及浙江省旅游企业的成熟程度与旅游服务贸易出口显著相关。 此外，本文还运用了竞争力指标分析方法，结果表明浙江省旅游服务贸易的国内市场占有率逐年增长，旅游服务贸易一直都有比较稳定的净出口额，在国际上处于一个较强的优势地位。但也存在的一些问题：入境旅游服务贸易国内市场占有率增长的速度比较缓慢。同时，旅游服务贸易的顺差额在减小，比较优势也越来越弱。 关键词：Abstract Trade in tourism services is an important part of trade in services. As Chinas economy becoming more and more important in the global, trade in services especial tourism services, will meet the golden period of development. Rich tourism resources in Zhejiang, is an advantage of natural resources and cultural landscape. If tourism development in Zhejiang Province will change resource advantages to industrial advantage, comparative advantage should be won, to expand competitiveness. Therefore, this article will study the development of trade in tourism services, and explore the strategy in international competitiveness of trade in tourism services. This article studies the standard of development in Zhejiang Province. When study the trade competitiveness of tourism service, in the theory, according to national competitive advantage theory of competition has six elements. And then integrate the competitiveness of tourism service trade into Zhejiang Province itself, then use empirical analysis, and quantify the elements, to study the relevance between the factors and Trade competitiveness of tourism services in Zhejiang Province. The results show that the human capital of Zhejiang Province, Zhejiang Province, the degree of development of domestic tourism, urbanization level and the degree of maturity of tourism enterprises in Zhejiang Province and travel services exports were significantly related. In add