浙江省制药业对外贸易发展策略研究毕业论文.docVIP

毕业论文 （20_ _届） 浙江省制药业对外贸易发展策略研究 摘 要 作为全国制药产品出口大省，近年来，浙江省制药业发展迅速，出口量大，出口增速快。但是，浙江省制药业在对外贸易发展中存在着生产效率低，产品结构不合理等问题。 浙江省制药业对外贸易发展具有劳动成本低，规模优势大等优势，同时也存在着人才缺乏，企业创新能力薄弱等劣势。此外，浙江省制药业对外贸易也面临着机遇和挑战，如国际医药产业向中国转移、政府的大力扶持等机遇，以及国际贸易摩擦加剧、人民币升值等挑战。 本文通过对浙江省制药业对外贸易综合分析，提出了发展相关的发展建议，主要是培养和引进创新能力强的人才和队伍；整合内外资源，培育具有国际竞争力的大型制药公司；加大对科技研发及产业化扶持力度；积极应对贸易摩擦，从而来促进浙江省制药产业对外贸易发展。 关键词：制药业；对外贸易；劣势；挑战 Abstract Zhejiang is one of the largest province of the pharmaceutical exports, Zhejiang’s pharmaceutical industry has developed rapidly. However, there are some problems that existed in Zhejiang’s foreign trade, such as low productivity and product mix is unreasonable, etc. The development of pharmaceutical industry has the advantages with low labor costs and large scale advantages in Zhejiang, meanwhile, it also has some weaknesses such as the weakness of Firms innovative capabilities and shortage of talent, etc. Besides, it is also facing many opportunities and threats. The opportunities include that the transfer of international pharmaceutical industry and strong supporting policies, etc. And the threats include that the more International trade friction and RMB appreciation, etc. In order to promote the development of pharmaceutical industry in Zhejiang, we put forward some suggestions including introduce innovative talent and team; integrating internal and external resources so that fostering the international pharmaceutical companies; increasing support for RD and industrialization efforts; responding to trade friction actively. Keywords: Pharmaceutical industry;Foreign trade;Weakness;Threat 目 录 1 浙江省制药业对外贸易的发展过程 1 2 浙江省制药业对外贸易发展的现状 2 2.1 浙江省制药业对外贸易发展的主要成就 2 2.1.1 出口产品结构改善 2 2.1.2 出口市场扩大 2 2.1.3 出口形势良好 2 2.1.4 贸易方式优化 3 2.2 浙江省制药业对外贸易面临的主要问题 3 2.2.1 生产效率低 3 2.2.2 产业核心竞争力弱 3 2.2.3 出口市场分布不均匀 4 2.2.4 产品结构不合理 4 3浙江省制药产业对外贸易的优势和劣势分析 6 3.1 优势分析 6 3.1.1 劳动成本低 6 3.1.2 规模优势凸显 6 3.1.3 政策扶持力度大 7 3.2 劣势分析 7 3.2.1 企业规模小 7 3.2.2 人才缺乏 8 3.2.3 企业创新能力薄弱 8 3.2.4 企业自主品牌缺乏 8 4浙江省制药业对外贸易面临的机遇和挑战 10 4.1 机遇分析 10 4