温岭市红岩观旅游体验产品开发研究毕业论文.docVIP

毕业论文 （20_ _届） 温岭市红岩观旅游体验产品开发研究 摘 要 随着旅游业的发展，旅游者旅游经历的日益丰富,旅游消费观念的日益成熟,旅游者对体验的需求日益高涨,他们已不再满足于大众化的旅游产品,更渴望追求个性化、体验化、情感化、休闲化以及美化的旅游经历。对被分析对象的优势劣势、机会和威胁加以综合评估与分析得出结论关键词：Abstract With the development of tourism, tourists travel through the increasingly rich and the growing maturity of the concept of tourism consumption, tourists on the experience of growing demand, they are no longer satisfied with mass tourism products. They are more eager pursuit of personal experience, emotional, leisure and beautification of the tourist experience. At the same time the taoist temple tourism tourists increasingly popular, and those activities are not characteristic of low-level operations, content missing taoist temples are often unable to meet travel demand. Competition in the final analysis, the taoist temple is a cultural tourism, tourism resources, or products of the competition, so the idea of ??travel experience is necessary to implant them. Taoist temples should actively build their own taoist temples reflect the characteristics of the tourism project, to improve the internal and external environment, allow tourists willing to participate in shaping the product, so that visitors to fully appreciate the taoist temple is not only a place to burn incense. As the holy land of southeastern Zhejiang Taoist Red Rock has certain advantages in product development, such as refraining from eating grain and other Taoist unique health therapy. Red Rock view this paper as the research object, the use of SWOT analysis, the object being analyzed based on the strengths, weaknesses, opportunities and threats be a comprehensive assessment and analysis concluded that the countermeasures proposed tourism development, explore the concept of development for Red Rock travel experience of product development, provide a reference for other similar taoist temples. Keywords: Taoist temple tour ;tourist attractions ; travel experience ; tourism product development. 目 录 1 绪论 1 1.1 研究目的和意义 1 1.2 研究思路及方法 1