基于品牌建设的温州民办幼儿园生存与发展状况分析毕业论文.docVIP

毕业论文 （20_ _届） 基于品牌建设的温州民办幼儿园生存与发展状况分析 摘 要 品牌（brand）民办幼儿教育已经成为学前教育的主力军，弥补了公办幼儿教育事业的不足，推动了学前教育事业的发展。满足广大进一步提办质量的 Abstract The word BRAND is come from ancient Norway BRANDR, acting as “SEAR”, it delivers vividly the meaning of brand------How to sear deeply in customers’ heart. As it known to us all, the one who can catch what’s in customers mind, who can win the final success in the market. As it mentioned above, when facing the requirement in the education market, the high pressure which come from public nursery school, and the cut -throat competition among numerous other civilian nursery school, the developing of brand nursery school is adjusted to the developing requirement of education of civilian nursery school. The civilian nursery school is already became the main force of preprimary education in Wenzhou City. To reparation the shortage of public nursery school education, push forward the developing of local preprimary education. Meanwhile we can not ignore the problems we will meet during the development, when meeting the great success of civilian nursery school. Brand building is the an inevitable choice to broke the development bottleneck of civilian nursery school, it’s the requirement of sustainable subsist and developing during the development process of infant education being privatization, to content the increasing education requirement from majority parents, further improve the quality of building nursery school, strengthen the competition of civilian preprimary education. This research is forced on Wenzhou district, aiming at knowing the current situation of civilian preprimary education in this district, based on this to analyse its law of jungle, inquire into strengthen the developing dynamics, improve the strength of brand, to provide necessary theory evidence and practical ways, for the sustainable developing of civilian nursery school in Wenzhou district, as one of the necessary references to develop the competition of civilian nursery school. K