黑龙江省小宗农产品生产及营销策略研究.docVIP

黑龙江省小宗农产品生产及营销策略研究 摘 要 农业是人类赖以生存和发展的基础，农业生产对国计民生具有战略地位，使得各国长期以来一直对本国农产品生产与贸易给予高度关注，并实施各种保护政策。随着经济全球化和国际贸易活动的日益增强，农产品贸易在国际贸易中所占的比重也越来越大。。黑龙江是农业比重较大的省份，2009年农业产值占全省生产总值的比重为28．1％。当前，我省要通过大力发展优势小宗农产品，推动现代化农业的发展，有效地增加小宗农产品的竞争力。本文从细致的操作层面而非泛泛的理论层面，通过对目前黑龙江省国内外小宗农产品的营销现状问题进行对比及分析，结合市场变化趋势，通过分析小宗农产品营销中存在的主要问题，提出小宗农产品营销的营销策略组合，拿出可行性强并具有一定前瞻性的黑龙江小宗农产品营销策略，以供政府农户，尤其是企业参考借鉴。 关键词：黑龙江；小宗农产品；营销；策略 Jiangxi province agricultural products marketing study report Abstract Developing the agricultural economy, rural reform and development, to solve the issues concerning agriculture, countryside and farmers, not only to adjust the agricultural structure, improve agricultural production, should also attach importance to and strengthen the marketing of agricultural products, give full play to the governments role in the marketing of agricultural products, development of scientific and effective marketing strategy, effectively solve problems in agricultural marketing. Large proportion of agriculture in Jiangxi province, in 2009 agricultural output accounted for the provinces GDP accounted for 28.1%. At present, our province to develop competitive agricultural products by promoting the development of modern agriculture, effectively increasing the competitiveness of agricultural products. I prepared detailed operational level rather than from the general theoretical level, through the marketing of agricultural products at home and abroad compared the current situation and analysis, combined with the analysis of market trends, come up with feasible and has a strong forward-looking agricultural Jiangxi marketing strategy for the government, farmers, in particular, for reference to the enterprise. Key word：jiangxi;agricultural products;, marketing strategies 目录 摘 要 I Abstract II 第一章 小宗农产品的营销内涵及特征 1 1.1小宗农产品的营销内涵 1 1.2小宗农产品的营销特征 1 第二章 黑龙江小宗农产品的基本情况及营销现状 3 2.1黑龙江农业发展基本情况 3 2.2 黑龙江省农业发展的自然资源优势 3 2.2.1 黑龙江省农业发展的地理优势 3 2.2.2 黑龙江省农业发展的土地优势 3 2.2.3 黑龙江省农业发展的政策优势 4 2.3 黑龙江省主要农作物及近年产量 4 2.3.1 黑