英语毕业论文The Cultural Differences in Advertisement Translation.docVIP

中英广告翻译中的文化差异 The Cultural Differences in Advertisement Translation Abstract: As the product of culture, advertisement directly reflects close relationship between language and culture. Prefect advertising language is good for selling the products. At the same time, the world is getting increasingly globalized, there are more and more communication and operation of cross-cultural, advertisement translation reflect the commercial activities. Therefore, translators have to convert the ideas and thoughts behind the sentences into the target language by applying the knowledge of the target culture. This paper studies the situation of culture differences in advertisement translation. Key words: advertising translation；culture difference；language 摘　要：广告作为文化的产物，可以更直接地展示语言和文化的关系。精彩的广告语言有助于产品的推销。与此同时，随着经济全球化的发展，跨文化的交流、合作日趋频繁，广告翻译中存在的语言与文化的差异将影响着商业活动的发展。因此，译者要充分利用目标文化知识，把句子后面所承载的思想、概念尤其是文化传递给消费者。本文就广告翻译中出现的文化差异现象进行了探究。 关键词：广告翻译；文化差异；语言 Contents Ⅰ.Introduction ………………………………..……….…….………...1 A. Background Introduction……………………………………...…….1 B. The Relationship among Language, Culture and Translation Introduction.2 1. Different definitions of language……………………………………2 2. Different definitions of culture………………...……………………2 3. The different definitions of translation………………………………2 4. The relationship among language, culture and translation……………3 II. Translation of English Advertisement…………………………...4 A. General Introduction of Advertisement…….….……….……….…….4 B. Basic Purposes and General Principles of English Advertisement Translation into Chinese………….…….…….……………….……....5 1. Basic purposes of English advertisement translation into Chinese…...5 2. General principles of advertisement translation…….……………….5 C. Linguistic Characteristics of English Advertisings and Relevant Translation Techniques………………………………………………6 1. Lexical characteristics of English advertisements………………….…6 2. Syntactical characteristics of English advertisements……………........7 D. Cultural Differences in Advertising Langu