中国奢侈品消费研究报告.pdfVIP

Refined Strategies: Luxury extends its reach across China consumer markets CONTENTS 2 Introduction 3 Key findings 4 About the survey 5 Effect of the downturn: China’s consumers emerge confident from 2009 12 Luxury consciousness in China 22 Technology: Can mass media be exclusive? 25 Working capital challenges for luxury businesses 30 Strategies in a strengthened transfer pricing environment 33 Customs approaches for luxury companies 38 About KPMG 39 About TNS 40 Contact us Case studies – Tim King, Alfred Dunhill Ltd. – Kent Wong, Chow Tai Fook – Allison Pyrah, Swarovski – Helmuth Henning, Jebsen Co. – Denise Lo, Richard Mille Asia – Mark Lettenbichler, Ritz Carlton Group Hotels – Andrew Yu, I.T Group – Raphael le Masne de Chermont, Shanghai Tang © 2010 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Introduction In particular, the “super rich” segment China – not merely in the more well- has continued to grow despite the known major cities of Beijing, Shanghai recent global economic turbulence. and Guangzhou. To that end, we have While younger professionals and highlighted a number of tier-two and other aspiring consumers may have three cities that, while not having struggled to command higher salaries the same global fame, have large