广告翻译策略及其积极效用研究.docVIP

【标题】广告翻译策略及其积极效用研究 【作者】余赐恩 【关键词】广告翻译；目的论；?策略。 【指导老师】廖东红 杨 波 【专业】英语 【正文】I. Introduction?Nowadays, information is playing an important role in our society; the times we are now living is a time of information. As a means of representation, advertisement has and is being so frequently used that we can see it from TV to newspaper and internet and even along all the roads leading to every small town and county. In modern society, advertising is something we are all exposed to. This is a time of information explosion; Advertisement seems to be an indispensable part of our life; one reason for that is it has become the spokesman for business, as a form of mass communication closely linked with the world of commerce and marketing. However, no one could assert that all the advertisement can be accepted and understood by all the people, some translated advertisement can not even represent what the original means, sometimes it is a more laborious task to understand what kind of information an advertisement is carrying than to work several hours in an office, because of this, it is really necessary now that advertising translation should be completed based on some effective and practical theories or strategies of translation.II. Advertisement and Skopostheorie Since advertisement plays a vital role in social society, learning how to convey the information that original advertisement contains is the first task the translators ought to do. What we have known about a good translation should be based Skopostheorie. Advertising translation is only a type of translation that should be based on it too, which is also the theoretical basis of this thesis.A. Advertisement.The word advertising was originated from Latin word Adverteze, which means to shout loudly and attract attentions. Later in the Middle English period?(about 1300A.D.-1475A.D.), it changed into Advertise, which carried the meaning of someone pays attention to something, or inform somebody something to aro