广告英语的特点.docVIP

【标题】广告英语的特点 【作者】林 杰 【关键词】广告英语;?特点;?使用;?了解 【指导老师】刘 敏 向 俊 【专业】英语 【正文】I. IntroductionA. Definition of Advertisement EnglishAs a way of propagating and transmitting information, the role of advertisement can not be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a way for social communication. English is a language used by most of people in the world. Advertising style has always been processed by linguistics, marketing, and consumer psychology as well as some other subjects in the long-term language development.?“It has gradually got out of the ordinary English, forming its own unique style, which is also called advertisement English.”1B. Main Functions of Advertisement English?Also with the development of society, exportable advertising has become a major means to promote the progressive development of exportable sales in overseas markets. Correspondingly, the massive influx of foreign advertising also has become an important way to obtain economic information of goods for Chinas enterprises and consumers. In recently years, the advertisement English has been used more and more in our advertisements. It is precisely because large multinational corporations and international advertising groups pour into China’s market, how to use and understand the English language advertising have been a real problem for advertising staffs and the vast number of consumers. Advertisement English has been a vital nexus between foreign countries and China.The author of this paper will help the readers to understand English advertisement better and use the advertisement English properly to achieve the purpose of advertising in realistic situation.II. Lexical Characteristics of Advertisement EnglishA. Using the Simple and Informal Form“Advertising demands the most economical language to emphasize the theme in a short period of time.”2 Also the simple vocabulary breeds the potential thinking, which makes