江西2025自考[市场营销]英语二易错题专练.docxVIP

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江西2025自考[市场营销]英语（二）易错题专练

一、选择题（每题1分，共20题）

说明：每题只有一个最佳答案。

1.Themarketingconceptisbasedontheideathat__________.

A.producinghigh-qualityproductsisthekeytosuccess

B.satisfyingcustomerneedsismoreimportantthanprofits

C.thecompanyshouldfocusoncostreduction

D.aggressiveadvertisingcandrivesales

2.Marketsegmentationinvolvesdividingamarketinto__________.

A.geographicregions

B.demographicgroups

C.psychographicprofiles

D.alloftheabove

3.Aproduct’s__________isthesetoffeaturesandbenefitsitofferstocustomers.

A.price

B.place

C.promotion

D.product

4.The__________strategyfocusesonincreasingsalesvolumetoachieveeconomiesofscale.

A.penetration

B.differentiation

C.skimming

D.bundling

5.Thetermbrandequityrefersto__________.

A.thetotalvalueofabrandtoacompany

B.thecostofbrandadvertising

C.thenumberofproductsunderabrand

D.thebrand’smarketshare

6.__________istheprocessofdesigningandimplementingstrategiestomeettheneedsofcustomers.

A.Marketingresearch

B.Marketingplanning

C.Marketingmanagement

D.Marketingcommunication

7.The4Psofmarketingstandfor__________.

A.Product,Price,Place,Promotion

B.Product,Price,Place,People

C.Profit,Price,Place,Promotion

D.Product,Profit,Place,People

8.A__________isagroupofcustomerswithsharedneedsorcharacteristics.

A.targetmarket

B.marketsegment

C.consumerbehavior

D.marketniche

9.The__________stageintheproductlifecycleischaracterizedbyrapidgrowth.

A.introduction

B.growth

C.maturity

D.decline

10.__________isamarketingapproachthatfocusesonsustainabilityandethicalpractices.

A.Greenmarketing

B.Traditionalmarketing

C.Digitalmarketing

D.Relationshipmarketing

11.ASWOTanalysishelpsacompanyidentify__________.

A.strengths,weaknesses,opportunities,andthreats

B.markettrendsandconsumerpreferences

C.pricingstrategiesa