安徽2025自考[市场营销]英语二考前冲刺练习题.docxVIP

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安徽2025自考[市场营销]英语（二）考前冲刺练习题

一、选择题（共10题，每题1分）

说明：下列每小题有四个选项，请选出最佳答案。

1.Marketingresearchprimarilyinvolveswhichofthefollowingactivities?

A.Makingsalesforecasts

B.Analyzingconsumerbehavior

C.Settingprices

D.Managinginventory

2.The4PmodelinmarketingdoesNOTincludewhichelement?

A.Product

B.Price

C.Promotion

D.Placement

3.Whichofthefollowingisakeycharacteristicofastrongbrand?

A.Highproductioncost

B.Lackofcustomerloyalty

C.Uniquebrandidentity

D.Limitedmarketreach

4.Indigitalmarketing,whichplatformismosteffectiveforsocialmediaadvertising?

A.LinkedIn(forB2B)

B.Instagram(forB2C)

C.YouTube(forvideoads)

D.Alloftheabove

5.Whatdoesthetermmarketsegmentationreferto?

A.Dividingamarketintosmallergroups

B.Increasingproductprices

C.Reducingmarketingcosts

D.Eliminatingcompetition

6.AcompanythatfocusesonlocalmarketsinAnhuiprovinceislikelyusingwhichstrategy?

A.Globalmarketing

B.Regionalmarketing

C.Nationalmarketing

D.Internationalmarketing

7.Whichmarketingconceptemphasizescustomersatisfaction?

A.Salesorientation

B.Productorientation

C.Marketingorientation

D.Societalmarketingorientation

8.WhichofthefollowingisacommontoolforSWOTanalysis?

A.PESTLEanalysis

B.Porter’sFiveForces

C.Paretoanalysis

D.Cost-Benefitanalysis

9.Emailmarketingismosteffectivewhenitis?

A.Highlypersonalized

B.Sentinbulkwithoutsegmentation

C.Irrelevanttotherecipient

D.Sentonlytoexistingcustomers

10.Whichmetricisusedtomeasurethenumberofpeoplewhoseeanad?

A.Click-throughrate(CTR)

B.Conversionrate

C.Reach

D.Costperimpression

二、填空题（共10题，每题1分）

说明：请根据上下文填写合适的单词或短语。

1.Theprocessofcreatingastrongbrandidentityiscalled________.

2.Amarketingstrategythattargetsaspecificgeographicareaisknownas________.

3.Thetermconsumerbehaviorreferstothestudyofhowpeoplemake________tosat