重庆2025自考[电子商务]英语二模拟题及答案.docxVIP

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重庆2025自考[电子商务]英语（二）模拟题及答案

一、选择题（共20题，每题1分，计20分）

1.WhichofthefollowingisNOTakeycomponentofe-commerceinfrastructure?

A.Securepaymentsystems

B.Digitalmarketingtools

C.Physicalinventorymanagement

D.Customerrelationshipmanagement(CRM)

2.Inthecontextofcross-bordere-commerce,whatdoeslogisticschainoptimizationprimarilyfocuson?

A.Reducingshippingcostswhilemaintainingdeliveryspeed

B.Increasingadvertisingbudgetstoboostsales

C.Enhancingproductpackagingaesthetics

D.Strengtheninglocalgovernmentsubsidies

3.Whatisthemainpurposeofaprivatelabelproductine-commerce?

A.Toincreasecompetitionwithbrandedproducts

B.Toreducerelianceonthird-partysuppliers

C.Toenhancebrandrecognitionthroughuniquebranding

D.Tominimizeinventoryrisksbylimitingproductvariety

4.Whichofthefollowingmarketingstrategiesismosteffectiveforsmalle-commercebusinessesin重庆?

A.Massmediaadvertising

B.Influencermarketingonlocalsocialplatforms

C.InternationalSEOoptimization

D.Traditionalprintadvertisements

5.WhatdoesRFQ(RequestforQuotation)meanine-commerceprocurement?

A.Aformalrequestforproductsamples

B.Arequestfordetailedpricingandtermsfromsuppliers

C.Arequestforfeedbackonproductquality

D.Arequestforshippingschedules

6.WhichplatformismostpopularforB2Be-commerceinChina?

A.Taobao

B.A

C.JD.com

D.Pinduoduo

7.Whatisdropshippingine-commerce?

A.Amethodtoreduceshippingcostsbyconsolidatingorders

B.Apracticewheresellersshipproductsdirectlyfrommanufacturers

C.Astrategytodroppricesduringpeakseasons

D.Awaytodropproductlistingstemporarilytotestdemand

8.WhatdoesSEO(SearchEngineOptimization)primarilyaimtoachieve?

A.Increasewebsitetrafficthroughpaidads

B.Improveawebsite’svisibilityinorganicsearchresults

C.Reducebounceratesbyoptimizingpagespeed

D.Enhancesocialmediaengageme