山东2025自考[电子商务]英语二模拟题及答案.docxVIP

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山东2025自考[电子商务]英语（二）模拟题及答案

一、单项选择题（共20题，每题1分，计20分）

说明：下列各题每题只有一个最佳答案。

1.E-commercehastransformedthetraditionalretailindustryby______.

A.reducingcustomerinteraction

B.increasingproductvariety

C.eliminatingphysicalstores

D.raisingoperationalcosts

2.InthecontextofShandongsagriculturale-commerce,______isthemosteffectivewaytoenhanceconsumertrust.

A.high-pressuresalestactics

B.detailedproductcertifications

C.frequentpricepromotions

D.minimalcustomerservice

3.Asecurepaymentgatewayine-commerceprimarilyaddressestheconcernof______.

A.slowwebsiteloading

B.creditcardfraud

C.highshippingfees

D.poorproductdescriptions

4.ThetermSEOine-commercerefersto______.

A.SearchEngineOptimization

B.SalesEfficiencyOptimization

C.SocialEngagementOnline

D.SecureE-commercePlatform

5.Adropshippingmodeline-commerceischaracterizedby______.

A.directinventorymanagement

B.third-partyfulfillment

C.zeromarketingcosts

D.in-storereturns

6.WhichofthefollowingisNOTabenefitofmobilecommerce(m-commerce)?

A.Convenienceforshopping

B.Limitedpaymentoptions

C.Real-timecustomersupport

D.Personalizedrecommendations

7.InShandongse-commercemarket,the______platformismostsuitableforluxurygoods.

A.Taobao

B.Tmall

C.JD.com

D.Pinduoduo

8.Acookieine-commercetechnologyrefersto______.

A.asmalltextfilestoredonausersdevice

B.aphysicalproductinawarehouse

C.amarketingcampaign

D.adigitalpaymenttoken

9.Thelongtailtheoryine-commercesuggeststhat______.

A.afewbest-sellingproductsdominaterevenue

B.nicheproductscontributesignificantlytosales

C.highpricesalwaysattractmorecustomers

D.smallbusinesseshavenochanceincompetition

10.AB2Be-commercemodelinvolves______.

A.business-to-consumertransactions

B.business-to-businesstransactions

C.government-to-citizenservices

D.consumer-to-consumersales

11.