以数据驱动循环时尚：置换率标准化的行业路径（英）-20页.pdf

Drivingchangetogether:

Standardizingcircular

fashionmeasurement

Depopdisplacementresearch2025

Displacementresearch2025

CONTENTS

ABOUTIntroduction

Theresearch

Whyitmatters

Whowespoketo

KEYFINDINGSDisplacementrate

Fastfashiondisplacement

Delayedpurchasing

APPENDIXSurveyquestions

Displacementmethodology

02

Displacementresearch2025

ABOUT

Displacementresearch2025

Introduction

AtDepop,makingfashioncircularisaboutWorkingalongsideTheWasteandResources

morethanjustimpacttargets.It’saboutActionProgramme(WRAP)andindustry

makingadifferenceforpeopleandtheplanet,peers,we’reproudtohavecontributedtothe

andbeingtransparentaboutthechangewe’re2025DisplacementRatesUntangledreport,

creatingtogether.That’swhywe’vemadeitasowecansetanewstandard–together.It

prioritytounderstand–togetherwithourprovidesastandardizedapproachto

communityandindustrypeers–justhowmeasuringhowcircularfashionpractices,

muchsecondhandshoppingdisplacesthespecificallyresaleandrepair,offsetthe

needtobuynew.

demandfornewclothing.

Whenwefirstmeasuredour“displacementForus,thedisplacementrateismorethanjust

rate”in2022,weaimedtogiveourcommunityametric.Itensuresthatthepositive