基于大模型的客户行为交互影响及其对策分析.pdfVIP

长，信息通信

DOI:10.20153/j.issn.2096-9759.2025.02.067

基于大模型的客户行为交互影响及其对策分析

张丽红

中国移动通信集团云南有限公司，云南昆明653100

InteractionofCustomerBehaviorBasedonLargeModelandits

Countermeasures

ZHANGLihong

ChinaMobileCommunicationsGroupYunnanCo.,Ltd.,Kunming653100,China

摘要：在当前的人工智能（AI)时代，随着Abstract:InthecurrentArtificialIntelligence(A)cra,withtheadvancementofdecplecarning

深度学习和自然语言处理的进步，大模andnaturallanguageprocessing,bigmodelsshowgreatpotential,andtheanalysisofcustomer

型展现出了巨大的潜力，基于大模型的behavioralinteractionsandcountermeasuresbasedonbigmodelscanhelpcompaniesbetterun-

客户行为交互对策分析可以帮助企业更derstandthelawsofcustomerbehavior,identifypotentialopportunitiesandchallenges,andim-

好地理解客户行为规律，发现潜在机会provecustomersatisfactionandbusinessperformance.Inthispaper,wewillexplorehowtouse

和挑战，提升客户满意度和业务绩效。bigmodelstounderstandandinfluencecustomerbehaviors,byanalyzingcustomerbehaviors,u-

文章将探讨如何利用大模型来理解和影singbigmodelstoanalyzecustomerbehaviorsandformulateeffectivestrategies,wecanunder-

响客户行为，通过分析客户行为，使用大standcustomerneedsandpreferences,andthenprovidepersonalizedservicesandproductstoim-

模型来分析客户行为，并制定有效的策provecustomersatisfactionandloyalty.Countermcasureanalysisofcustomerbehavioralinterac-

略，进而了解客户需求和偏好，提供个性tionsandinflucncesiscarriedoutthroughthepartsofdatacollectionandprocessing,featurccn-

化的服务和产品，提高客户满意度和忠gincering,modelconstruction,modeltrainingandtesting,strategyformulationandimplementa-

诚度。通过数据收集和处理、特征工程、tion,andstrategyadjustmentandoptimization,soastoenhancethereliabilityofthebigmodel

模型构建、模型训练和测试、策略制定和intermsofinformationauthenticity,timelinessandlo