HanoverResearch2023年高等教育趋势报告英文版24页.pdf

2023

TRENDS

INHIGHER

EDUCATION

®

2023TRENDSINHIGHEREDUCATION

3/INTRODUCTION

4/EXECUTIVESUMMARY

5/TREND1:CAREER-FOCUSEDLEARNINGFLOURISHES

INMODERNIZED,STACKABLEFORMATS

8/TREND2:DEBT-FREEEDUCATIONCAPTURES

ATTENTION

11/TREND3:INSTITUTIONSREWORKFINANCIALMODELS

ANDREVENUESTREAMSTOATTAINSUSTAINABILITY

14/TREND4:INCLUSIONANDSUPPORTSERVICESBUILD

CONNECTION,ACCEPTANCE,ANDSUCCESS

17/TREND5:INCREASEDMARKETINGSPENDINGPUTS

PRESSUREONQUANTIFIABLERESULTS

20/CONCLUSION

21/SOURCES

INTRODUCTION

Threeyearsintothepandemic,collegesanduniversitiescontinuetoadapt

whilemakingstrategicdecisionsthatarereshapinghighereducationforthe

longterm.

Facedwithfinancial,enrollment,andmarketingchallenges,institutionalleadersare

embracingnewtuition,degree,andclassroommodelsthatmovebeyonddecades

oftradition.They’readdressingcriticalmentalhealthandequityneedsthatare

necessarytosustainaresilientandwelcomingcampus.Andtheyareevolvingtheir

messagingtoconfidentlychampionthevalueoftheireducationalexperience,even

aseconomicheadwindsandpublicsentimentthreatentodiminishthepursuitof

a

degree.

Highereducationprovidersthatstaycurrentwiththeneedsofstudentsandthe

industriesthatwillemploythemarebestpositionedtosurvive—andthrive—in

theyearsahead.Thismeansinstitutingboldideas,suchasdebt-freeeducation,

orreimagininghowlearn-as-you-go(or“stackable”)creditscouldbeapplied

toward