英国食品标准局FSA保健品消费者研究报告英文版53页.pdf

FoodSupplementsConsumerResearch

FinalReportfor

May2018

1

Contents

1.Executivesummary3

Backgroundandmethodology3

Mainfindings3

2.Introduction5

2.1Backgroundandcontext5

2.2Researchobjectives6

2.3Researchmethodology8

2.4Anoteonthereport10

3.Mainfindings11

3.1Overviewoffoodsupplementconsumption11

3.2Attitudestowardsfoodsupplements13

3.3Consumptionandpurchasebehaviour22

3.4Differencesbyaudiencetype32

3.5Regulation41

4.Conclusions43

5.Appendices44

5.1Deskresearchfindings44

5.2Omnibusquestionnaire47

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1.Executivesummary

Backgroundandmethodology

•Whilstthereisconsiderablemarketdataavailable,indepthunderstandingofconsumeruseof

andattitudestowardsfoodsupplementsislimited.

•Thegrowthintheconsumptionoffoodsupplementsinrecentyears,especiallyinthesports

nutrition,probioticandherbal/traditionalcategories,coupledwithchangesinthewaysinwhich

peoplepurchaseandconsumethem,hasmadeaneedforfreshconsumerinsightevermore

pressing.

•Inlightofthesetrends,theFoodStandardsAgencycommissionedCommunityResearchand

2CVResearchtoconductapieceofindepthresearchintoconsumerattitudesandbehaviourin

relationtofoodsupplements.

•ThepurposeoftheresearchwastofurthertheFSA’sunderstandingofbothmainstreamand

‘niche’foodsupplementconsumptioninordertoinformthedevelopmentofitspolicyinthis

area.

•CommunityResearchconductedatwophasemulti-methodpieceofwork:

oPhaseOneconsistedofsomehighleveldeskresearch,ashortconsumersurvey,and