全文可编辑worldreportmarket-Brand KPIs for health insurance:HDFC ERGO in India-英文培训课件2025.4.pptVIP
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CONSUMERBRANDBrandKPIsforhealthinsurance:HDFCERGOinIndiaConsumerInsightsreportNovember2024
DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonHDFCERGO’sperformanceinthehealthinsurancemarket.Fieldwork:September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024
71%ofHDFCERGOownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??HDFCERGO’sbrandingresonatesmorewith?HDFCERGOranksseventhinawarenesswithintheMillennialshealthinsurancemarket?HDFCERGOgenerallyappealstomenmorethanwomen?ThepopularityratingofHDFCERGOis49%?HDFCERGOranksthirdinownership?AmongHDFCERGOenthusiasts,49%fallunderthehigh-incomecategory?Intermsofloyalty,HDFCERGOisninthinIndia?HDFCERGOhasascoreof43%formediabuzz?Consumerswanttheirhealthinsurancebrandstohavehonesty/trustworthiness,highvalue,anda
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