全文可编辑worldreportmarket-Brand KPIs for health insurance:Inbursa in Mexico-英文培训课件2025.4.pptVIP
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CONSUMERBRANDBrandKPIsforhealthinsurance:InbursainMexicoConsumerInsightsreportNovember2024
DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonInbursa’sperformanceinthehealthinsurancemarket.Fieldwork:September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024
68%ofInbursaownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Inbursa’sbrandingresonatesmorewithGenZ?Inbursagenerallyappealstowomenmorethanmen?Inbursaranksthirdinawarenesswithinthehealthinsurancemarket?ThepopularityratingofInbursais23%?Inbursarankstenthinownership?AmongInbursaenthusiasts,37%fallunderthehigh-incomecategory?Consumerswanttheirhealthinsurancebrandstohavehonesty/trustworthiness,reliability,andsocialresponsibility?Intermsofloyalty,InbursaisoutsidetheTop10inMexico?Inbursahasascoreof29%forme
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