可编辑文档：奥地利日报读者分析报告：Kronen,Zeitung, Krone, Krone-外文版培训课件2024.7，temu.pptx

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2024-10-13 发布于广西
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可编辑文档：奥地利日报读者分析报告：Kronen,Zeitung, Krone, Krone-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSDailynewspapers:KronenZeitung/Krone/KronereadersinAustriaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofKronenZeitung/Krone/KronereadersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkKronenZeitung/Krone/KronereadersinAustria(’’brandusers’’)againstAustrianreadersofdailynewspapersingeneral(’’categoryusers’’),andthe?2,000+forthebasicsurveyoverallAustrianconsumer,labelledas’’allNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustria)Sample:Internetusers,aged18–64,quotassetongenderandagerespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey,an?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayearinternationalsurveythatcoversmorethan15,000brandsacross56countries.2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof54%,KronenZeitung/Krone/KroneisbyfarthemostreaddailynewspaperinAustriaManagementsummary:brandusageandcompetitionTop10mostreaddailynewspapersinAustriaKronenZeitung/Krone/Krone54%Heute32%KurierDerStandard22%21%20%KleineZeitungDiePresse15%15%OE24Oesterreich12%N?N/Nieder?sterreichischeNachrichtenOber?sterreichischeNachrichten9%9%4Notes:Whichoft