可编辑文档：奥地利视频点播用户分析报告：Canal+-外文版培训课件2024.7，temu.pptx

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可编辑文档：奥地利视频点播用户分析报告：Canal+-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSVideo-on-demand:Canal+usersinAustriaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofCanal+usersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkCanal+usersinAustria(’’brandusers’’)againstAustrianvideo-on-demandusersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Canal+isthetenthmostusedvideo-on-demandserviceinAustriawithAmazonPrimeVideoinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedvideo-on-demandservicesinAustriaAmazonPrimeVideoNetflix75%70%Disney+42%YouTubePremiumSkyGo18%14%13%AppleTV+DAZN12%11%GooglePlayStoreiTunes6%4%Canal+4Notes:Whichofthesevideo-on-demandprovidershaveyouusedinthepast12monthsasapayingcustomer?;MultiPick;Base:n=1,209video-on-demandusersConsumer