电商平台“二选一”行为的法律规制研究.docxVIP

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摘要

随着互联网经济的发展，近年来电商平台“二选一”行为不断涌现，对市场竞争秩序带来明显的消极影响，比如损害平台内经营者和消费者的合法利润和权益以及破坏正常的市场竞争秩序等REF_Ref29659\r\h[1]，却始终没有高效的应对措施，这实质上也说明我国现行法律对该行为规制存在不足。针对当下电商平台的“二选一”行为，我国现行法律能够对应规制的有《反不正当竞争法》《电子商务法》和《反垄断法》，本文对这三部内容标准各不相同的法律的部分相关条款逐一分析解读，提出在具体适用上的困境：《反不正当竞争法》适用范围较为狭窄，《电子商务法》和《反垄断法》分别存在使用效果不理想和适用门槛较高的问题。文中对应地举出可行的完善路径，包括扩大《反不正当竞争法》规制范围，引入市场相对优势地位理论并完善《电子商务法》的条文解释，助力维护网络电商平台的竞争秩序和健康发展，进而保障消费者的合法权益。

关键字：电商平台二选一滥用市场支配地位市场相对优势地位

Abstract

WiththedevelopmentoftheInterneteconomy,inrecentyears,thetwochoicesandonebehaviorofe-commerceplatformshasemerged,whichhasasignificantnegativeimpactonthemarketcompetitionorder,suchasdamagingthelegitimateprofitsandinterestsofoperatorsandconsumersintheplatformandunderminingthenormalmarketcompetitionorder.However,thereisnoefficientresponse,whichessentiallyshowsthatChinascurrentlawhasinsufficientregulationofthisbehavior.Inviewofthecurrenttwochooseonebehaviorofe-commerceplatforms,Chinascurrentlawscancorrespondtotheanti-unfaircompetitionlawe-commercelawandanti-monopolylaw.Thispaperanalyzesandinterpretssomerelevantprovisionsofthesethreelawswithdifferentcontentstandardsonebyone,andputsforwardthedilemmainspecificapplication:thescopeofapplicationofanti-unfaircompetitionlawisrelativelynarrow,ande-commercelawandanti-monopolylawhavetheproblemsofunsatisfactoryuseeffectandhighapplicationthresholdrespectively.Inthispaper,thecorrespondingfeasibleimprovementpathsareputforward,includingexpandingthescopeofregulationofanti-unfaircompetitionlaw,introducingthetheoryofmarketcomparativeadvantagepositionandimprovingtheinterpretationoftheprovisionsofe-commercelaw,soastohelpmaintainthecompetitiveorderandhealthydevelopmentofonlinee-commerceplatforms,andthenprotectthelegitimaterightsandinterestsofconsum