新消费观念和行为对企业经营模式影响研究.docxVIP

PAGE PAGE 1 新消费观念和行为对企业经营模式影响研究 摘要：随着社会的发展和人们需求的不断提高，消费者的态度和消费行为随着社会的发展而变化。消费观念是人们当前的消费态度和消费意识。消费行为往往受消费观念的影响，消费者的态度会受到各种社会因素的影响，产生新的消费观念和行为。新的消费观念将影响到每个人的日常生活，更重要的是，它是各种商业模式。新的消费观念会使消费者产生不同的消费行为，因此企业也需要采取新的措施来应对消费者。本文通过文献研究、案例研究和多种研究方法来研究哪些因素导致了新观念和新的消费行为，消费者的态度和行为对企业的经营模式产生了什么样的影响，最后是如何对待新的消费者的态度和行为。提供完美服务，让消费者满意。企业在消费者的整个消费过程中都应该进行服务，包括不仅在购物过程中的关键时刻，而且在购物服务前后。此外，组织各部门的人都应树立服务理念。 关键词：新消费时代；消费观念；消费行为；企业经营 贵州财经大学商务学院本科毕业论文（设计） Research on the influence of new consumption concept and behavior on business model Abstract：With the development of society and the increasing demand of people, the attitude and behavior of consumers are changing with the development of the society. The consumption concept is the peoples current consumption attitude and consumption consciousness. Consumption behavior is often influenced by the concept of consumption, and the attitude of consumers will be influenced by various social factors and produce new concept and behavior of consumption. The new concept of consumption will affect everyones daily life, and more importantly, it is a variety of business models. The new concept of consumption will make consumers produce different consumption behavior, so enterprises also need to take new measures to deal with consumers. In this paper, through literature research, case studies and various research methods to study the factors which lead to new ideas and new consumer behavior, what is the influence of consumer attitudes and behavior mode of operation of enterprises, the last is how to deal with the new consumer attitudes and behavior. Provide the perfect service to make the consumer satisfied. The enterprise should serve in the whole consumer process, including the key moment not only in the shopping process, but also before and after the shopping service. In addition, people in all departments should set up a service concept. Key words：New consumption times; consumption idea; consumption behavior; business model 目 录 TOC \o 1-3 \h \z