ted被观看最多的演讲之一伟大领袖如何激励行动.docx

TED 被观看最多的演讲之一：伟大领袖如何激励行动 #160;（附演讲稿） 本期推荐TED 演讲人：Simon Sinek 导读 这是非常经典的一场演讲，尽管场地很普通，Simon 也没有使用 PPT，而是从一张纸上开始他的 18 分钟演讲。但观点振奋人心，成为 TED 史上点击率最高的几个视频之一。 视频播放 片长：18 分 35 秒 大小：未知 How do you explain when things dont go as we assume? Or better, how do you explainwhen others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, theyre more innovative than all their competition. And yet, theyre just a computer company. Theyre just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasnt the only man who suffered in a pre-civil rights America, and he certainly wasnt the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded ... and they didnt achieve powered man flight, and the Wright brothers beat them to it. Theres something else at play here.About three and a half years ago I made a discovery. And this discovery profoundly changedmy view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, theres a pattern. As it turns out, all the great and inspiring leaders and organizations in the world -- whether its Apple or Martin Luther King or the Wright brothers -- they all think, act and communicate the exact same way. And its the complete opposite to everyone else. All I did was codify it, and its probably the worldssimplest idea. I call it the golden circle.Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others arent. Let me define the terms really quickly. Every single person, every single organization on t