疫情期潍坊市居民在线购物行为特征研究：与疫情前的对比.pdfVIP

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疫情期潍坊市居民在线购物行为特征研究：与疫情前的对比.pdf

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人文地理 2022年第5期总第187期文章编号:1003-2398(2022)05-0053-10 DOI:10.13959/j.issn.1003-2398.2022.05.007 疫情期潍坊市居民在线购物行为特征研究：与疫情前的对比魏宗财，刘雨飞，彭丹丽（华南理工大学建筑学院亚热带建筑科学国家重点实验室，广州510641） CHARACTERISTICSCHARACTERISTICS OFOF RESIDENTSRESIDENTS ’’ONLINEONLINE SHOPPINGSHOPPING BEHAVIORSBEHAVIORS ININ WEIFANGWEIFANG:: COMPARISONSCOMPARISONS BETWEENBETWEEN COVID-COVID- 1919 PERIODPERIOD ANDAND NORMALNORMAL WEI Zong-cai, LIU Yu-fei, PENG Dan-li （SchoolofArchitecture,StateKey Laboratory ofSubtropicalBuilding Science, SouthChinaUniversity ofTechnology,Guangzhou510641,China） AbstractAbstract:: With the rapid development of smart city technology and its full penetration into social life, the tra‐ ditional human-land relationship has been significantly changed. Owing to the outbreak of COVID- 19 and the consequent implementation of lockdown policy, residents online shopping behaviors have become in‐ creasing uncertain, and its characteristics and influencing factors require further study. Based on question‐ naire survey data of Weifang city, this study investigated the characteristics of residents online shopping be‐ haviors during the epidemic period and their differences from usual. Structural equation modeling was fur‐ ther used to explore the influencing factors of residents online shopping behaviors during the epidemic peri‐ od. The results showed that residents online shopping frequency, expense, and duration were higher than the peacetime. Moreover, during the epidemic period, residents online shopping frequency, expense, and dura‐ tion all decreased from the central city to the suburbs, which was in line with the technology diffusion hy‐ pothesis. Online shopping attitudes d