华达网络科技有限公司P营销策略研究.pdf

华达网络科技有限公司 4P 营销策略研究 摘要 随着科技的发展与电脑的普及，网络科技行业在国民经济各领域中发挥的 用日益增大，伴随着网络科技行业的发展，越来越多的企业进入网络科技行业， 希望在该行业市场内占据更大的市场。扩大市场，必然需要靠“营销”来实现， 使产品的使用价值变为价值，从而获得发展。本文从 4P 营销策略的角度出发， 以华达网络科技有限公司为例，对该公司的营销策略进行研究。文章前言部分介 绍了研究背景、意义以及相关概念等，为后文的研究奠定基础；其次介绍了华达 网络科技有限公司市场营销现状，在概述华达公司营销环境的基础上分析华达公 司现有的营销策略；再次指出华达网络科技公司营销存在的问题；接着针对这些 问题提出相关的意见与建议；最后进行总结。通过本文的研究，以期使华达网络 科技有限公司调整影响策略，从而促进自身的发展。 关键词：营销；营销策略；4P Abstract With the development of science and technology and the popularity of computers, the network technology industry in the field of national economy play an increasingly important role, along with the development of network technology industry, more and more enterprises to enter the network technology industry, hope in the industry market Occupy a larger market. Expand the market, must rely on marketing to achieve, so that the value of the use of the product into value, and thus development. This article from the 4P marketing strategy point of view, to Huada Network Technology Co., Ltd., for example, the companys marketing strategy to study. The article introduces the research background, significance and related concepts, and then lay the foundation for the later research. Secondly, it introduces the marketing status of Huada Network Technology Co., Ltd., and analyzes the information of Huada Companys marketing environment. Some marketing strategies; once again pointed out that Huada Internet technology company marketing problems; then for these issues related to the comments and suggestions; the final summary. Through this study, in order to make Huada Network Technology Co., Ltd. to adjust the impact of strategy, so as to promote their ow