互联网＋背景下烟台樱桃的销售模式探究的论文.pdf

[摘要] 2015年的“两会”上，“互联网+”正式被提到了国家战略层面，互联网对各个行业的整合和 引导作用也越发凸显。 “互联网+”与水果产业的连接可以说是必然的趋势。一方面，我国水果产业发展不断加快 ，已经逐渐形成规模化，这为水果产业的现代化进程奠定了基础；另一方面，互联网不 断为各个行业注入改革的动力，“互联网+” 的时代已经到来。“互联网+”与水果产业的结合 ，不仅能够使水果产业现代化具有更大的发展空间，也能够为“互联网+”提供新的着力点 和生存的土壤。目前，我国的经济结构正面临着调整，经济的整体增长速度也基本放缓 ，居民的消费需求已经发生了变化。因此，水果产业作为我国经济的主要支柱，迫切需 要改变以往简单、传统的销售方式，而与互联网技术进行整合升级。本文针对互联网环 境下“烟台樱桃”销售状况进行调查研究，从而为水果产业销售渠道和模式创新提供借鉴。 [关键词] “互联网＋” ；烟台樱桃；销售模式 Abstract ：2015 two sessions, Internet + was officially referred to the national strategic level, the Internet on the integration of various industries and the role of guidance is also increasingly prominent. Internet + and the fruit industry can be said that the connection is inevitable trend. On the one hand, Chinas fruit industry has been accelerating, has gradually formed a large-scale, which laid the foundation for the modernization of the fruit industry; the other hand, the Internet continue to inject reform for the various industries, Internet + era has arrived. Internet + and the combination of fruit industry, not only can make the fruit industry modernization has more room for development, but also for the Internet + to provide new focus and survival of the soil. At present, Chinas economic structure is facing adjustment, the overall economic growth rate is basically slowing down, the residents of consumer demand has changed. Therefore, the fruit industry as the main pillar of Chinas economy, the urgent need to change the past simple, traditional way of sales, and integration and upgrading of Internet technology. This paper investigates the sales situation of Yantai Cherry in the Internet environment, so as to provide reference for the sales channel and model innovation of fruit industry. key words ：Internet + ；Yantai Cherry ； sales model 目 录 绪 论 1 一、当前烟台樱桃产业发展状况与销售方式 2 （一）当前烟台樱桃产业发展状况2 （二）当前烟台樱桃主要的销售方式和渠道2 二、互联网+背景下水果产业销售面临的机遇和挑战 3 （一）村水果已经成为电商关注焦点3 （二）具有互联网思维的新农人群体迅