服务管理：运作、战略与信息技术(原书第9版)教学课件Ch08_Location.pptxVIP

Chapter 8Service Facility Location;Learning Objectives;Strategic Location Considerations;Strategic Considerations;Table 8.1: Considerations in Locating the Front and Back Office;Table 8.2: Site Selection Considerations;Geographic Information Systems (GIS);Figure 8.1: GIS Data Layers for The Sea Ranch;Facility Location Modeling Considerations;Figure 8.2: Classification of Service Facility Location Issues;Figure 8.3: Geographic Structure;Effect of Optimization Criteria on Location;Figure 8.4: Location of One Health Center for Three Different Criteria;Figure 8.6: Locating a Copying Service Using Cross-Median Approach;Table 8.3: Median Value for xs;Table 8.4: Median Value for ys;Table 8.5: Total Weighted Distance for Locations A and B; First, a gravity analogy is used to estimate attractiveness of store j for customers in area i. Aij= Attraction to store j for customers in area i Sj = Size of the store (e.g. square feet) Tij= Travel time from area i to store j ? = Parameter reflecting propensity to travel;Huff Retail Location Model;Huff Retail Location Model;Huff Retail Location Model;Huff Model for a Retail Outlet;Regression Analysis in Location Decisions;Topics for Discussion;Interactive Exercise;Case 8.1: Health Maintenance Organization (C);HMO (C) Question;Case 8.2: Athol Furniture;Athol Furniture Data;Athol Furniture Demographics;Athol Furniture, Inc. Questions;Comparison of Alternatives;Market Share Analysis;Net Profit Analysis;35;Selection based on ?;37