如何看待机场高价餐食的现象.docxVIP

目 录 TOC \o 1-3 \h \z \u 摘要 I 关键词 I 引言 1 1 我国机场餐食现状 1 2 引起我国机场餐食高价的原因 2 2.1 机场大多位于郊区，食材运输成本高 2 2.2 市场垄断，缺乏市场竞争 2 2.3 机场旅客流动性大，经营者不在乎回头客问题 3 2.4 餐食供大于求，机场经营者坐享其成，不担心餐食卖不出去 3 2.5 机场店铺租金昂贵，只有提高餐饮价格餐厅才能盈利 3 2.6 缺乏旅客反馈机制，餐食价格不能得实时监控 4 3 机场餐食经营管理的经典案例 4 3.1 长沙黄花国际机场 4 3.2 新加坡樟宜机场 5 3.3 案例启示 5 4 提出我国机场餐食合理价格的措施 6 4.1 开发新的食材运送路线，降低运输成本 6 4.2 降低机场租金价格，在本质上降低餐食价格 6 4.3 引入平价连锁餐厅，形成“鲶鱼效应” 7 4.4 餐厅创新开发新模式 7 4.4.1 加强管理，降低原材料成本 7 4.4.2 通过互联网拓展多方联手合作，给予旅客餐食优惠 8 4.4.3 结合自身特点开发新产品，吸引旅客前来消费 8 结论 9 参考文献 10 致谢 10 PAGE PAGE I 如何看待机场高价餐食的现象 摘 要：随着民航运输业的飞速发展，旅客选择乘坐飞机出行早已成为一种普遍现象，在机场安检日益严格的情况下，越来越多的旅客选择在机场吃饭填饱肚子。机场餐食价格合不合理，自然成为人们关注的焦点。然而，机场餐食价格偏高，品种单一，缺乏特色已成为一个热点问题反复体现。机场的“天价餐”，即使是收入不菲的名人也多次在微博上发文吐槽，价格一度高得令人望而却步，引起旅客的不满，也经常成为一些媒体报道的目标。通过对我国餐食价格过高的原因进行分析，希望通过本文的研究，使国内机场餐食价格机制更加完善，从根本上真正遏制餐食价格过高的现象，改善旅客的出行体验，进一步促进我国民航服务业的发展，为提高我国民航的国际竞争力奠定基础。 关键词：机场；高价餐食；降低价格 How to Treat the Phenomenon of High-priced Food in Airport Abstract：With the rapid development of civil aviation transport industry, it has become a common phenomenon that passengers choose to travel by air. Under the increasingly strict security check situation, more and more passengers choose to eat at the airport to fill their stomachs. Airport food prices are not reasonable, naturally become the focus of attention. However, the airport food prices high, single variety, the lack of characteristics has become a hot issue repeatedly reflected. Airport sky-high prices , even well-paid celebrities have repeatedly posted on Weibo, the price was prohibitive, causing passenger dissatisfaction, also often become the target of some media reports. Through the analysis of the reasons for the excessively high food price in China, I hope that through the study of this paper, the food price mechanism in domestic airports will be more perfect, and the phenomenon of excessively high food price will be truly contained, and the travel experience