全球营销管理复习.pdfVIP

全球营销管理复习资料 名词解释 1. Positionin ：It is the location of your product in the mind of your customer .p202 2. Psychographic segmentation: It is groupin people in term of their attitudes, values and lifestyle.p195 3. International product: products are offered in multinational, regional markets.p334 4. Dumping: As the sale of an imported product at a price lower than that normally charged in a domestic market or country of origin. P371 Sellin products in a foreign country at lower prices than those charged in the producin country 5. Ethnocentric orientation: Home country is superior; sees similarities in foreign countries. p12 6. Geographic segmentation: is dividin the world into geographic subsets. p192 7. Transfer pricing: refers to the pricin of goods and services bought and sold by operatin units or divisions of a single company. p373 8. Market allocation: relies on consumers to allocate resources.P33 9. National products ：Products are offered in a single national market. p333 10. Self-reference criterion: the unconscious reference to one’s own cultural values. P79 11. Polycentric orientation: Views eac host country is unique; sees differences in foreign countries. p12 12. Geocentric orientation: worldview; sees similarities and differences in home and host countries.P13 IV. 简答题 1. Identify some of the environmental influences on global pricing decisions. P359 Global marketers must deal wit a number of environmental considerations when making pricing decisions .Among these are curren