蓝月亮洗衣液市场占有率调查报告(完成稿).pdf

“蓝月亮市场占有率” 调查报告 摘要 随着人们生活水平的提高，对洗衣要求越来越高，对洗涤用品的需求也不断 增加，洗涤产品种类不断增多，并且逐渐朝着绿色环保、功能化、专业化、系列 化的方向发展，洗衣液这类洗涤用品符合这一要求。深谙于洗涤之道的广州蓝月 亮实业有限公司，秉承“一心一意做洗涤”的理念，将国际尖端技术融入中国人 的生活，成为洗涤行业的潮流代表。作为国内最早从事家庭清洁剂生产的专业品 牌，蓝月亮系列产品体现了“轻松清洁，解放劳力”的宗旨，塑造了品牌独具的 “高效、轻松、保护”的鲜明个性。十多年来，蓝月亮产品广泛地进入中国人的 家庭，赢得了大众的真诚信赖。和国际洗涤业发展同步，为人们生活品质的提高 尽力，蓝月亮人，追求不息！ 在蓝月亮洗衣液四度蝉联洗衣液“冠军大奖”， 引领液体洗衣新时代下，我们小组决定运用本学期学习的市场调研知识对蓝月亮 洗 衣 液 市 场 占有 率 在 苏 州 横 塘 范 围 内 的 消 费 者 展 开 调 查 。 I 目录 一、调查项目简介 ··············································· ·1 ··· 1、调查目的及意义······················ 1 ···························· 1 1.1 调查目的···························································· 1 1.2 调查意义···························································· 2、调查时间及地点 2 ······················································ 2 2.1 调查时间···························································· 2 2.2 调查地点···························································· 3、调查对象及样本量 2 ····················································· 2 3.1 调查对象····························································