《商务英语写作》课件Lecture 1 Introduction.pptVIP

Lecture One Introduction Part One Overview I. Range of Business Writing 1. Business writing covers: a wide range of written documents ,from informal one-line emails to complex contracts which covers hundreds of pages of legal English. 2. The purpose of this book: This book will give you an introduction into the most common types of business writing you are likely to meet. II. The outline of this book Part One Introduction Chapter 1: Introduction of business writing Part Two Business Correspondence Chapter 2: The layout of business correspondences Chapter 3: four kinds of business letter writing (1) email; (2) good and bad news letter; (3) letters of complaint; (4) letter of persuasion. Complement: Social Communicative Letters (1) Invitation Letters (2) Congratulation letters (3) Thank-you letters II. The outline of this book Complement: Practical Writing (1)Job application letter (2) Resume (3)Interview Part Three Business Reports Chapter 4:Memo Chapter 5:Meeting Materials (1)meeting notice (2) agenda (3)minutes Chapter 6:Report Writing Chapter 7-10: Informational and analytical reports, business proposal, business plans, annual reports. II. The outline of this book Part Four Publicity Materials Chapter 10: Press releases Chapter 11. Technical Description Chapter12: Operating Instruction Part Five Visual Communication Chapter 13: Questionnaires Chapter 14: Visual techniques Part Six Contract Chapter 15:Contract III. Getting in 1. Communication becomes easy and convenient in the modern business interactions. We can __to get contact with our business partner. A. write a letter B. send an E-mail C.