《商务英语写作》课件Lecture 10 Letters of Persuasion.pptVIP

Teaching Focus Part One Definition of Persuasive Letter I. Definition of Persuasive Writing To persuade means to influence other people’s minds or actions by skillful use of spoken or written language. 1. Persuasive Writing It is the use of written language to make a reader accept a message that the writer intends to deliver and then act according to the message. It is one of the four types of writing, the others being expository, narrative and descriptive writing. II. Function of Persuasive Writing Persuasive writings for political, educational or commercial purposes are the most widely used in human life. II. Function of Persuasive Writing Functions of Persuasive Writing (1) Politicians write ~ in order to gain the voters’ trust and make them believe their ideas. (2) Teachers write ~ in order to deliver knowledge and motivate the students to learn. (3) Businessmen write ~ in order to sell services or products. They usu. write in the forms of advertisements or sales letters. III. Understanding of Persuasive Writing A Persuasive message is solicited(恳求) when it is responding to a reader’s request for information. In this case, the reader is willing to be persuaded. On the other hand, a persuasive message is unsolicited when it is written and sent our without being asked by the reader. Solicited persuasive writing is easier than unsolicited one, for the reader’s expectation is known to the writer. For unsolicited persuasive writing, the challenge involves how to capture the readers imagination by appealing to a particular audience. IV. Ways to Persuade There are three main ways to persuade people. 1. We can use our credibility, reputation, expertise and past achievements in order to make someone come round to our way of thinking. 2. A second way is to appeal to the emotions, such as fear, anger and pride, this can b