外贸英语函电知识整理.docxVIP

外贸英语函电复习 考试题型： ①汉译英 30 ’/10 ②单项：20 ’/20 ③（用单词正确形式） 填空：20 ’/10 ④ short answer： 20 ’/5 ⑤ letter ： 10 ’ Short answers: Unit1 Introduction to Business Letters(商务信函概论 ) 1. Functions of Business Letters : 2. to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business; to influence, which means that messages included in a business letter should also influence the reader ’ s attitudes and functions. 2. Writing principles of business letter (7C原就 ) ：① Courtesy 礼貌② Consideration 体谅 ③ Completeness 完整 ④ Clarity 清晰 ⑤ Conciseness 简洁 ⑥ Concreteness 具 体 ⑦ Correctness 正确 Unit3 Inquiries（询盘） 3. Generally speaking, inquiries fall into two categories: a General Inquiry and a Specific Inquiry. In a General Inquiry (一般询价 ) , the importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter . In a Specific Inquiry(详细询价 ), the importer points out what products he needs and asks for a quotation or an offer for this item. Unit4 Offers ＆ Quotations（报盘和报价） 4. In the international business, offers can be divided into two kinds:（ 留意实盘和虚盘的区分） 5. A firm offer (实盘 )— A firm offer is a definite promise to sell goods at the stated prices, usually within a stated period of time. A non-firm offer ( 虚盘 )— Unlike a firm offer, a non-firm offer is not binding upon the sellers. In other words, a non-firm offer can be withdrawn or changed by the sellers. Definition of firm offers: Firm offers are made when the sellers promise to sell goods at a stated price and within a stated period of time. Definition of non-firm offers: Non-firm offers are offers with reservation clause. Unit7 Counter-offers(仍盘 ) 6. Definition of a counter-offer: A counter-offer is virtually a partial rejection of the original offer. It also means a counter proposal put forward by the buyer. Unit8 Placing Confirming an Order(订单及确认订单 ) An order should at least contain the follow