我国房地产行业上市公司经营效率分析-以万科为例.docVIP

PAGE PAGE I 我国房地产行业上市公司经营效率分析 ——以万科为例 摘 要 这些年来，房地产发展非常快速，在国民经济中的占比越来越重。国民对房地产的看法褒贬不一，但是每年的购买力只增不减，对房地产需求也只增不减，房地产对国民经济的影响日渐增大。在国家宏观调控政策制衡下，房地产企业面临的困难和挑战与日俱增，在这斗争的市场中万科集团必须要提高自身的经营效率才能获得更多份额、才能有发展潜力。首先得改变之前的经营方式，利用企业自身的资源和潜力，增强自身的市场核心竞争力，才能实现企业的目标。经营效率对房地产产业的稳定发展和国民经济的可持续增长也起到了卓越的作用，而且还会逐渐引起一些相关者的注意力。因此房地产要稳健发展，不仅仅只是注意生产要素，还要注意自身的运行效率的提高。 关键词：经营效率；房地产；万科集团 Analysis on operating efficiency of listed companies in real estate industry in China —— A case study of Vanke Abstract In recent years, the development of real estate is very fast, and its proportion in the national economy is more and more important.People have different opinions on real estate, but their purchasing power and demand for real estate are increasing every year. Due to the balance of domestic macroeconomic policies, the impact of real estate on the national economy has increased, and real estate enterprises are facing more and more difficulties and challenges.In this market, Vanke group must improve its operating efficiency in order to gain more share and develop potential.First of all, only by changing the way of business in the past and using their own resources and potential to improve their basic market competitiveness, can enterprises achieve their goals. Business efficiency not only plays a unique role in the stable development of local industry and the sustainable growth of national economy, but also increasingly attracts peoples attention.Therefore, the real estate development must be stable, while emphasizing the production factors and their own commercial interests. Key words: real estate; operating efficiency;Vanke 目 录 TOC \o 1-3 \f \h 12078 摘 要 I 31645 Abstract II 25065 一、引 言 1 12710 （一）研究的背景及意义 1 19008 （二）研究的方法和框架 1 31218 二、经营效率相关理论概述 2 2951 （一）经营效率的概念和本质 2 3382 （二）反映企业经营效率财务指标 2 23440 1. 存货周转率 2 21056 2. 流动资产周转率 3 29993 3. 总资产周转率 3 13046 4. 应收账款周转率 3 5031 5. 总资产报酬率 3 14905 6. 主营业务收入增长率 3 26563 三、万科集团的经营效率分析——横向比较 3 18898 （一）万科集团的案例背景 3 144