中国人寿保险电销业务存在问题及对策.docVIP

PAGE 10 目 录 TOC \o 1-3 \h \z \u 27326 摘 要 I 2716 Abstract II 10199 一 保险电销的概述 1 8019 （一）保险电销系统 1 14914 （二）保险电销的工作流程 2 22652 二 中国人寿保险电销现状 2 5930 （一）中国人寿保险电销 2 7102 （二）中国人寿保险电销特点 2 26135 三 中国人寿保险电销业务存在的问题 3 28920 （一）保险电销人员专业水平低 3 31747 （二）保险电销产品单一 4 23435 （三）保险电销客户来源渠道少 5 28649 （四）保险电销的售后处理流程复杂 5 15133 四 中国人寿保险电销业务中存在问题的解决方法 5 7436 （一）培养高素质、高水平人才 5 22348 （二）增加产品种类和特色 7 18512 （三）提高客户数据库质量 7 5678 （四）为客户提供更贴心的售后服务 8 2375 结论 8 7053 参考文献 9 23798 致谢 10 摘 要 电销渠道跟传统的渠道相比而言，更符合现代社会的一个步伐。，对于购买保险产品这件事来说不管是在时间的优势还是空间上的优势都会更加的高效、符合现代人的消费习惯，使主动权掌握在保险公司手中。因为保险产品本身所不具有实体性，从而给电销带来了可操作性，通过电销人员的清晰有力的契约描述，在最短的时间内抓住客户需求意向，达成契约签署。但是现在来说保险电销业务中销售产品人员素养低、客户群体接受程度不高、电话中产品解说不清晰、电销售后理赔速度慢等这一些问题。本文对中国人寿保险电销这一系列问题做出对策，比如加大培训力度，对产品的特色增加让其更符合现在消费者的需求，对自身销售技能进行提高，以及精简售后服务流程等。 关键词：保险电销；理赔速度；人员素养 Abstract Compared with traditional channels, e-marketing channels are more in line with the pace of modern society. For the purchase of insurance products, no matter in time or space, it will be more efficient and conform to modern consumption habits, making the initiative in the hands of insurance companies. Because the insurance product itself does not have the entity, thus brings the operability to the electricity marketing, through the electricity marketing personnels clear and powerful contract description, in the shortest time to grasp the customer demand intention, to reach the contract signing. However, at present, there are some problems such as low quality of sales personnel, low acceptance of customer groups, unclear product explanations on the phone, and slow settlement of claims after sales. This paper makes countermeasures to a series of problems in e-marketing of China life insurance, such as increasing training efforts, increasing the features of products to better meet the needs of consumers, improving their sales skills, and streamlining the after-sales service process. Keywords: Insurance Electricity Sales; Claim Settlement Speed; Personnel