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Love in an Elevator—Selling the Value of IA to Business Presenter: Stephen Collins In his presentation “ \o Love in an Elevator—Selling the Value of IA to Business Love in an Elevator—Selling the Value of IA to Business,” Stephen Collins talked about the relationship between UX professionals and other disciplines—particularly management and business folks. Again, this is something we all need to deal with, and the consequences of getting this wrong can be difficult to reverse later on. Rise to Play a Greater Part—Delivering Specs in the Bigger Picture Presenter: Faruk Avdi Faruk Avdi continued the big picture theme with his presentation “ \o Rise to Play a Greater Part—Delivering Specs in the Bigger Picture Rise to Play a Greater Part—Delivering Specs in the Bigger Picture,” discussing how we can improve the planning and scoping of IA work and manage client expectations. There were some interesting discussions around this topic, but there wasn’t sufficient time to explore all of the issues. ROI in Information Design: Where IA Figures in ID Presenter: David Sless “Much of the discussion that arose from this presentation centered on the rigor and consistency with which IAs use some techniques.” David Sless, shown in Figure 3, presented “ \o ROI in Information Design: Where IA Figures in ID ROI in Information Design: Where IA Figures in ID,” which focused on the methodology his organization uses. This presentation elicited a strong reaction—though perhaps not immediately apparent. As David is more a member of the Information Design (ID) community than part of the IA community, it was interesting for me to hear his comments regarding diagnostic testing—as opposed to usability testing. Much of the discussion that arose from this presentation centered on the rigor and consistency with which IAs use some techniques—specifically, while some people might not do things in the right way, not all IAs fall into that category. Figure 3—David Sless Fast, Cheap, Somewhat in Co
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