物流工程-华润万家超市布局设计研究论文.docx

本科论文 摘 要 20世纪30年代，美国诞生了第一家超市。20世纪80年代初，超市作为一种新的零售业态被引入中国。各地超市发展迅速，成为消费者购买商品的主要场所。进入21世纪以来，人们的生活水平不断提高，超市产品的种类和价格并没有成为吸引消费者的主要因素。超市的合理布局吸引了消费者，影响了消费者的满意度，在一定程度上也为企业树立了良好的形象。 本文将SLP技术应用于超市的总体布局分析，首先介绍了选题的背景和意义，并对国内外的研究现状进行了描述。在本章的最后，对全文的主要内容进行了说明；其次介绍了本文所运用的技术方法，并对一些定义进行说明，其中包括超市的发展趋势、布局原则等；再次对华润公司以及华润万家超市进行了详细的介绍，包括集团旗下公司、获得成就以及华润万家超市的经营理念等，并且研究了所调查门店的货物种类以及布局；接下来将华润万家超市2015年至2019年的销售额数据进行收集整理，并且对2020年的销售额数据进行预测；最后则应用了SLP方法对华润万家超市布局进行重新设计。选择以人流量作为物流因素，货区间的关联性作为非物流因素，以加权值1:2的关系来进行计算分析，得出综合相关情况，并以此为依据设计新方案，从而达到提高销售额的目的。 关键词：布局设计；销售额预测；SLP；华润万家超市 本科论文 Abstract In the 1930s, the first supermarket was born in the United States. In the early 1980s, supermarket, as a new form of retail business, was introduced into China. Supermarkets everywhere developed rapidly and became the main place for consumers to buy goods. Since the 21st century, peoples living standards have been improving, the types and prices of supermarket products have not become the main factor to attract consumers. The reasonable layout of supermarkets attracts consumers, affects consumers satisfaction, and also plays a role in establishing a good image for enterprises to a certain extent. . In this paper, SLP technology is applied to the analysis of the overall layout of supermarkets. Firstly, the background and significance of this paper are described. At the same time, the research status at home and abroad is described. At the end of the chapter, the main content of this paper is explained. Secondly, the technical methods used in this paper are introduced, and some definitions are explained, including the development trend of supermarkets , layout principles, etc.; once again, it introduces China Resources and Wanjia supermarket in detail, including the groups companies, achievements and the business philosophy of Wanjia supermarket, and studies the types and layout of goods in the investigated stores; next, it collects and collates the sales data of 2015-2019 of Wanjia supermarket, and th