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Sparks M. The research of talk show in American [J]. Journal of the  文献出处：Sparks M. The research of talk show in American [J]. Journal of the  文献出处： American Society of Nephrology, 2015, 6(2): 27-38.  American Society of Nephrology, 2015, 6(2): 27-38.  原文 原文 The research of talk show in American  The research of talk show in American  Sp arks M Sp arks M Abstract  Abstract  Talk show is a subject put forward by the audience gathered to discuss a host of  Talk show is a subject put forward by the audience gathered to discuss a host of  radio or television program. Talk show has a list of the guest, usually by the learned or  radio or television program. Talk show has a list of the guest, usually by the learned or  specific problems of the program group of people with special experience. TV talk  specific problems of the program group of people with special experience. TV talk  show originating in the United States, in the early 1990 s, the talk show is one of the  show originating in the United States, in the early 1990 s, the talk show is one of the  most popular programs in the United States form. As the birthplace of talk show, talk  most popular programs in the United States form. As the birthplace of talk show, talk  shows its mode and management concept is relatively mature, has the very high  shows its mode and management concept is relatively mature, has the very high  research value.  research value.  Keywords: Talk show; The brand; Contrast; The host  Keywords: Talk show; The brand; Contrast; The host  1 Introduction  1 Introduction  TV talk show in the United States has decades of history, in the fierce media  TV talk show in the United States has decades of history, in the fierce media  competition environment, the talk show has held each big television viewing