社区零售商业经营策略研究.docxVIP

本科毕业论文(设计) 题 目：社区零售商业发展思路和经营策略研究 学 院： 工商管理学院 专 业： 姓 名： 指导教师： 2015?年 5 月 8?日 1 社区零售商业发展思路和经营策略研究 摘要 社区零售商业，是一种贴近社区，以便民、利民，满足和促进居民综合消费 为目标的属地型商业,其对居民的日常生活而言意义重大，它直接影响居民的生 活质量。但近年来宏观上我国经济回落，消费下滑，零售业面临寒冬，社区零 售商业也不例外。本文通过对国内外相关文献资料研究，掌握我国社区零售商 业的发展现状和存在的各种问题，即我国社区零售商业发展空间大，有潜力但 发展滞后、效率低下，仍处于混乱无序状态。针对以上问题，提出合理化且具 体的经营策略指导其健康发展。社区零售商业要想在激烈和复杂的商业竞争中 生存下来，必须解决以上问题同时跟上时代的发展，结合互联网思维，提供智 慧服务，满足居民不同层次和多样化的需求，迎接大数据时代的到来。 【关键词】?社区零售商业?零售业现状?经营策略?智慧服务 2 ABSTRACT Community?retail?business,?is?a?kind?of?close?to?the?community,?in?order?to convenient?and?beneficial?to?meet?residents?and?promote?the?comprehensive?consumer type?as?the?target?of?business,?it?is?of?great?significance?for?residents?daily?life,?it directly?affects?the?quality?of?life?of?residents.?But?on?macro?economy?in?our?country in?recent?years,?consumption,?winter,?retail?business?community?retail?business?is?no exception.?This?article?through?to?the?domestic?and?foreign?related?literature?research, master?the?retail?business?of?our?country?community?development?present?situation and?the?existing?problems,?namely?our?country?community?retail?business development?space?is?large,?but?potential?development?lag,?the?inefficient,?still?in?a state?of?chaos.?To?solve?above?problems,?put?forward?the?rationalization?and?business strategy?to?guide?the?healthy?development.?Community?retail?business?in?order?to survive?in?the?competition?and?complex?business,?must?solve?these?problems?at?the same?time,?keep?up?with?The?Times?development,?combining?the?thinking?and?provide intelligence?services,?to?meet?the?needs?of?residents?of?different?levels?and diversification,?to?greet?the?arrival?of?the?era?of?big?data. Keywords： Retail?status?community Retail?business?current condition Operating?strategy Intelligence?service 3 目录 第一章、绪论????????????????????????????????????????????????????????????????????????????????????????????????????????????????1 1.1?研究目的和意义??????????????????????????????????????????????????????????????????????????????????