无形资产对企业核心竞争力的影响.docxVIP

西安石油大学本科毕业设计（论文） 史杰 论无形资产对外向型企业核心竞争力的影响 摘要：1997?年初,美国总统克林顿公开采纳了“知识经济”的提法,指出未来新的经 济,将是知识经济。处于知识经济时代第一位的生产要素——无形资产,?在企业经济 活动中所占的比重和地位日益提高。随着知识经济时代的到来，无形资产对于提升 外向型企业的核心竞争力方面发挥着越来越重要的作用。如何通过管理无形资产， 提升核心竞争力，成为摆在各个外向型企业面前的一个现实问题。本文系统的分析 了无形资产经营与企业发展的关系,尤其是无形资产经营对提升外向型企业核心竞争 力的影响。而我国外向型企业应充分重视无形资产的作用，并理解企业核心竞争力 的特征和要素，充分发挥无形资产的延伸、融资、扩张和投资等功能来提高外向型 企业的核心竞争力。最后针对我国外向型企业无形资产管理中存在的诸多问题，提 出了加强无形资产管理，提升企业核心竞争力的对策。 关键词：无形资产；核心竞争力；管理 西安石油大学本科毕业设计（论文） 史杰 the?Effect?on?the?Core?Competitiveness?of?Export-oriented Enterprise?from?Intangible?Assets Abstract:?In?early?1997,?US?President,?Bill?Clinton?openly?adopted?the?term,?knowledge- based?economy,?and?pointed?out?that?the?economy?of?the?future?is?the?knowledge-based economy.?In?the?age?of?the?knowledge-based?economy,?the?he?first?factor?of?production?is intangible?assets,?which?has?gradually?increasing?of?its?proportion?and?status?in?business operation.?With?the?coming?of?the?knowledge-based?economy?time,?the?intangible?assets are?playing?a?significant?role?of?promoting?the?core?competitiveness?of?export-oriented enterprise,?so?how?to?use?the?management?of?intangible?assets?to?enhance?their?core competitiveness?has?become?a?practical?problem?for?each?export-oriented?enterprise.?This essay?analyzes?the?relationship?between?the?management?of?intangible?assets?and?the development?of?enterprise,?especially?for?the?influence?on?the?core?competitiveness?of export-oriented?enterprise.?Therefore,?export-oriented?enterprise?in?our?country?should?pay full?attention?to?the?role?of?intangible?assets?and?understand?the?features?and?factors?of?core competitiveness?as?well?as?give?full?play?to?the?functions?of?intangible?assets,?including financing,?investment,?extension?and?expansion,?to?improve?the?export-oriented?enterprises core?competitive?ability.?At?last,?the?essay?puts?forward?some?proposals?to?solve?the problems?by?strengthening?the?intangible?assets?management?and?enhancing?the?core competitiveness?of?enterprises,?which?exist?in?the?manag