宫斗题材电视剧热播分析 (1).doc

绵阳师范学院2013届本科毕业设计（论文） PAGE PAGE 4 宫斗题材电视剧热播分析 ——以《后宫·甄嬛传》为例 学 生：丁婉梅 指导老师：蒋 洪 摘 要：20世纪80年代以来，随着改革开放的进一步深入，人民群众的物质生活得到提高，精神需求日趋多样化。以《宰相刘罗锅》、《康熙王朝》等为代表的古装宫廷电视剧进入人们的视野，并创造了万人空巷的收视佳绩。进入到21世纪，中国的电视剧市场呈现出更加多样化的电视剧形态，宫斗题材电视剧作为古装宫廷剧的一个类型剧大肆进军电视荧屏，以其精良的舞美视效和天马行空的剧情在这个娱乐化倾向愈加严重的电视剧市场疯狂成长。以《后宫·甄嬛传》为首的一批宫斗题材电视剧更是创下了上星首播10%的收视率。但是，宫斗题材电视剧在电视荧屏大型其道的同时也存在着诸如戏说成分遮蔽历史事实，同质化趋势明显等问题，本文仅以《后宫·甄嬛传》为例，以小窥大，对宫斗题材电视剧的热播从传播手段和受众心理两方面进行分析，以发现宫斗题材电视剧所存在的问题，并从中寻求解决之道。 关键词：《后宫·甄嬛传》；宫斗；热播；分析 An Analysis on the TV Series about Struggle in Imperial Family Take the Zhenxuan biography for example Undergraduate: Ding Wanmei Supervisor: Jiang Hong Abstract: Since the 1980s, along with the further reform and opening up, the peoples material life, spiritual demand has become increasingly diverse. To the prime minister Liu LuoGuo, such as the Kangxi dynasty martial court drama into peoples horizons. And create a perfect utopian ratings success. Into the 21st century, Chinas television market present a more diversified form of TV series, Gongdou drama as a kind of ancient costume drama palace play heavily into television, with its excellent dance beautiful visual effects and unconstrained style of drama in the entertainment tendency increasingly serious drama market grow crazy. In the temple, the Zhenxuan biography, led a group of Gongdou drama is a star premiered on 10% of the ratings. But in Gongdou drama on television screens large it also exist, such as the composition of those covered historical facts, homogeneity trend obviously, this article only in the temple,the Zhenxuan biography, for example, with small peep, hit on Gongdou drama is analyzed from two aspects of communication and audience psychology, to find Gongdou drama the problems, and to seek the solution. Key words: The Zhenxuan biography；Gongdou；Hit；Analysis 目 录 中文摘要 1 英文摘要 2 目录 3 TOC \* MERGEFORMAT 绪论 4 一、宫斗题材电视剧概述 4 （一）宫斗题材电视剧的定义 4 （二）宫斗题材电视剧的发展历史 4 1.萌芽期 4 2.发展期 4 二、宫斗题材电视剧热播的传播手段分析 5 （一）